A. Brand IQ^™ is our proprietary AI-powered analytics platform that acts as a real-time health monitor for your brand. It synthesizes vast amounts of digital data into a single, actionable score that measures your brand’s strength and market relevance.

A. It analyzes a wide spectrum of digital data, including online reviews, social media conversations, news mentions, search engine trends, and the digital footprint of your direct competitors.

A. The score is calculated using a proprietary algorithm that weighs multiple key factors, including customer sentiment (positive vs. negative mentions), share of voice (how much your brand is being discussed compared to competitors), and overall digital visibility.

A. No. While social listening is one component, Brand IQ^™ goes far beyond that. It integrates data from across the entire digital ecosystem and, most importantly, uses predictive analytics to identify future trends and risks, not just report on past conversations.

A. It means we transform the abstract concept of "brand equity" or brand value) into a concrete, measurable metric. The Brand IQ^™ score allows you to track your brand’s performance over time with the same precision you use to track revenue or operational KPI’s.

A. It’s designed for strategic leaders. Your C-suite (CEO, CMO) will use it for high-level strategic decisions, while your marketing and brand management teams will use its detailed analytics for day-to-day tactical execution.

A. It provides a dynamic, real-time benchmark of your brand’s performance against your key competitors. You can see instantly where you are winning or losing in terms of customer sentiment and market attention, allowing you to react strategically.

A. Sentiment analysis is the process of using AI to understand the emotional tone behind online text. Brand IQ^™ determines whether mentions of your brand are positive, negative, or neutral, giving you a true pulse of customer perception.

A. Brand IQ^™ acts as a health monitor for your brand. It continuously tracks your digital footprint and customer sentiment, translating complex data into a clear, actionable score that measures your brand's strength in the market.

A. Yes. This is one of its most powerful features. By detecting a rising tide of negative sentiment or a sudden spike in conversations around a specific issue, Brand IQ^™ can provide an early warning — allowing you to manage a potential crisis before it escalates.

A. A franchisor can use Brand IQ^™ to monitor the brand’s health on a national level and also zoom in on specific regions, ensuring that the brand promise is being delivered consistently across all franchise locations.

A. "Share of Voice" measures how much your brand is being discussed online compared to your competitors. A growing share of voice is a strong indicator of increasing market relevance and brand awareness.

A. The dashboard is highly customizable. We work with you to configure it to track the specific competitors, keywords, and data points that are most relevant to your industry and strategic goals.

A. The data is updated in near real-time, providing you with a live, dynamic view of your brand’s position in the market.

A. The biggest advantage is foresight. It allows you to move from being reactive to proactive, making strategic decisions based on predictive insights rather than historical reports.

A. By analyzing conversations and search trends, the platform can identify emerging customer needs or dissatisfaction with competitors’ offerings, highlighting untapped opportunities for your brand to innovate or expand.

A. Absolutely. By monitoring your Brand IQ^™ score and sentiment analysis before, during, and after a campaign, you can get a clear, data-driven measure of its impact on your brand’s perception and awareness.

A. No. Our team handles the entire setup and configuration process. We work with you during an initial discovery phase to define your goals, and then we build the customized dashboard for you.

A. By analyzing customer feedback and reviews at scale, Brand IQ^™ can identify common complaints or feature requests related to your products or services, providing invaluable, data-driven insights for your R&D and product teams.

A. The platform provides a live dashboard for real-time monitoring, as well as automated weekly or monthly summary reports that can be delivered directly to your leadership team.

A. Seamlessly. Brand IQ^™ is the data engine that powers our strategic advice. We don’t just offer opinions; we use the hard data from Brand IQ^™ to guide our recommendations on brand strategy, marketing, and competitive positioning.

A. It can be both. While Brand IQ^™ is the core of our ongoing brand strategy retainers, we also offer it as a standalone analytics platform for select enterprise clients.

A. We use state-of-the-art, multi-layered AI models to process the data, but we don’t stop there. Our system is unique because it includes a human oversight layer, where our brand strategists validate the context of the insights. This ensures the information is not just statistically significant but also strategically relevant and accurate for your business.

A. Yes. This is a key feature for managing corporate reputation. We can configure the platform to specifically monitor the online sentiment and "share of voice" associated with your CEO, CTO, or other key thought leaders, helping you manage and grow their public profiles in alignment with your company’s brand.

A. The first step is to contact us for an initial consultation. We’ll discuss your specific industry, competitors, and strategic goals. From there, we can schedule a customized demo that shows you not just the platform’s features, but how it would provide actionable intelligence for your brand.